本协议由_________公司（以下称为许可方）和_________（以下称为被许可方）于_________年_________月_________日签订。
鉴于许可方拥有具有一定价值并经注册的商标和服务标志，且拥有并可出售其他如附文第一节所述的许可方财产，其中包括“商标”。这一商标在广播或电视中经常使用，并出现在各种促销和广告业务中，得到公众的广泛认可，在公众印象中与许可方有密切关系；
鉴于被许可方意于在制造、出售、分销产品时使用这一商标；
因此考虑到双方的保证，达成如下协议：
一、授与许可
1．产品
根据以下规定的条款，许可方授与被许可方，被许可方接受单独使用这一商标的许可权力，且只在制造和出售、分销以下产品时使用。
_________（加入产品描述）
2．地域
许可协议只在_________地区有效。被许可方同意不在其他地区直接或间接使用或授权使用这一商标，且不在知情的情况下向有意或有可能在其他地区出售协议下产品的第三者销售该产品。
3．期限
许可协议自_________日生效，如未提前终止，至_________日期满。若满足协议条件，本协议期限每年自动续展，直至最后一次续展终止于_________年12月31日。始于_________年12月31日，本许可协议在每一期末自动续展一年，到下一年的12月31日止，除非一方在协议到期前30天以前书面通知另一方终止协议的执行。
二、付款方式
1．比例
被许可方同意向许可方支付其或其附属公司、子公司等出售协议产品的净销售额的_________％作为使用费。“净销售额”指总销售额减去数量折扣和利润，但不包括现金折扣和不可收帐目折扣。在制造、出售或利用产品时的费用均不可从被许可方应支付的使用费中折扣。被许可方同意如向其他许可方支付更高的使用费或更高比例的许可使用费，将自动马上适用于本协议。
2．最低限度使用费
被许可方同意向许可方支付最低限度使用费_________美元，作为对合同第一期应支付使用费的最低保证，上述最低限度使用费将在第一期的最后一天或此前支付。在协议签字时支付的预付款将不包括在内。此最低限度使用费在任何情况下都不会再归还给被许可方。
3．定期报告
第一批协议产品装运后，被许可方应立即向许可方提供完整、精确的报告，说明被许可方在前一期售出的产品数量、概况、总销售额、详细列明的总销售额折扣、净销售额及前一期中的利润。被许可方将使用后附的，由许可方提供给其的报告样本。无论被许可方在前一期中是否销售了产品，均应向许可方提供报告。
4．使用费支付
除上述最低使用费以外的使用费需在销售期后_________日交付，同时提交的还有上述要求的报告。许可方接受被许可方按协议要求提供的报告和使用费（或兑现支付使用的支票）后，如发现报告或支付中有不一致或错误，可以在任何时间提出质疑，被许可方需及时改正、支付。支付应用美元。在许可地内的应缴国内税由被许可方支付。
三、专有权
1．除非许可方认可在协议有效期内不在协议有效区域内再授与别人销售第一节所述产品时使用这一商标，本协议不限制许可方授与其他人使用这一商标的权力。
2．协议规定如果许可方向被许可方提出购买第一节所述产品，用于奖励、赠给或其他促销安排，被许可方有10天时间决定是否同意。如果被许可方在10天内未接受这一要求，许可方有权通过其他生产者进行奖励、赠给或其他促销安排。在这种情况下，当其他生产者的价格比许可方向被许可方支付的高时，被许可方有3天时间去满足生产者生产此种产品的要求。被许可方保证在未得到许可方书面同意前，不把协议产品与其他产品或服务一起作为奖励，不与其他作为奖励的产品或服务一起出售协议产品。
四、信誉
被许可方承认与该商标相关联的信誉的价值，确认这一商标、相关权力及与该商标相关联的信誉只属于许可方，这一商标在公众印象中有从属的含义。
五、许可方的所有权及许可方权利的保护
1．被许可方同意在协议有效期内及其后，不质疑许可方就该商标享有的所有权和其他权利，不质疑本协议的有效性。如果许可方能及时收到索赔和诉讼的通知，许可方保护被许可方，使其不受仅由本协议所授权的商标使用引起的索赔和诉讼的损害，许可方可选择就这样的诉讼进行辩护。在未得到许可方的同意之前，不应就这样的索赔和诉讼达成解决办法。
2．被许可方同意向许可方提供必要的帮助来保护许可方就该商标拥有的权利。许可方根据自己的意愿，可以自己的名义、被许可方的名义或双方的名义针对索赔和诉讼应诉。被许可方在可知范围内将书面告知许可方就协议产品的商标的侵权和仿制行为；只有许可方有权决定是否对这样的侵权和仿制行为采取行动。若事先未得到许可方的书面同意，被许可方不应就侵权和仿制行为提出诉讼或采取任何行动。
六、被许可方提供的保证及产品责任保险
被许可方负责为自己和／或许可方就其非经授权使用协议产品商标、专利、工艺、设计思想、方法引起的索赔、诉讼或损失，就其他行为或产品瑕疵导致的索赔、诉或损失进行辩护，并使许可方免受损失。被许可方将自己负担费用，向一家在_________地区有经营资格的保险公司承保产品责任险，为许可方（同时也为被许可方）因产品瑕疵导致的索赔、诉讼或损失提供合理的保护。被许可方将向许可方提交以许可方为被保险人的已付款保险单，在此基础上，许可方才能同意产品出售。如果对保险单有所改动，需事先得到许可方的同意。许可方有权要求被许可方向其提供新的保险单。许可方一词包括其官员、董事、代理人、雇员、下属和附属机构，名字被许可使用的人，包装制造人，名字被许可使用的广播、电视节目制作人，节目转播台，节目主办者和其广告代理，及这些人的官员、董事、代理人和雇员。
七、商品质量
被许可方同意协议产品将符合高标准，其式样、外观和质量将能发挥其最好效益，将保护并加强商标名誉及其代表的信誉。同时协议产品的生产、出售、分销将遵守适用的联邦、州、地方法律，并不得影响许可方、其计划及商标本身的名声。为了达到这一目标，被许可方应在出售协议产品之前，免费寄给许可方一定量的产品样品，其包装纸箱、集装箱和包装材料，以取得许可方的书面同意。协议产品及其纸箱、集装箱和包装材料的质量和式样需得到许可方的同意。向许可方提交的每份产品在得到其书面同意前不能视作通过。样品按本节所述得到同意后，被许可方在未得到许可方的书面同意前不能做实质变动。而许可方除非提前60天书面通知被许可方，不能撤销其对样品的同意。在被许可方开始出售协议产品后，应许可方的要求，将免费向许可方提供不超过_________件的随机抽样样品及相关的纸箱、包装箱和包装材料。
八、标签
1．被许可方同意在出售许可合同项下产品或在产品广告、促销和展示材料中将根据第一节附文中商标权第五、六条的规定标明“注册商标_________公司_________年”，或其他许可方要求的标志。如果产品、或其广告、促销、展示材料含有商标或服务标志，应标明注册的法律通知及申请。如果产品在市场出售时其包装纸箱、集装箱或包装材料上带有商标，在上述物品上也应标明相应标志。被许可方在使用小牌、标签、标记或其他标志时，在广告、促销和展示材料中标明商标，需事先得到许可方的同意。许可方的同意不构成此协议下许可方权力和被许可方责任的放弃。
2．被许可方同意与许可方真诚合作，确保和维护许可方（或许可方的授与人）对商标拥有的权力。如果商标、产品、相关材料事先未注册，被许可方应许可方的要求，由许可方承担费用，以许可方的名义对版权、商标、服务标志进行恰当注册，或应许可方的要求，以被许可方自己的名义注册。但是，双方确认本协议不能视作向被许可方转让了任何与商标有关的权利、所有权和利益。双方确认除根据本许可协议，被许可方享有严格按协议使用商标的权利外，其他相关权利都由许可方保留。被许可方同意协议终止或期满时，将其已获得的或在执行协议项下行为而获得的有关商标的一切权利、权益、信誉、所有权等交回给许可方。被许可方将采取一切许可方要求的方式来完成上述行为。此种交回的权利范围只能基于本协议或双方的契约而产生。
3．被许可方同意其对商标的使用不损害许可方的利益，而且不因为其使用该商标而取得关于商标的任何权利。
九、促销资料
1．在任何情况下，被许可方如果期望得到本协议产品的宣传材料，那么生产该宣传材料的成本和时间由被许可方承担。所有涉及本协议商标或其复制品的宣传材料的产权应归被许可方所有，尽管该宣传材料可能由被许可方发明或使用，而许可方应有权使用或将其许可给其他方。
2．许可方有权，但没有义务使用本协议商标或被许可方的商标，以使本协议商标、许可方或被许可方或其项目能够完满或卓越。许可方没有义务继续在电台或电视台节目中宣传本协议商标或其数字、符号或设计等。
3．被许可方同意，在没有得到许可方的事先书面批准的情况下，不在电台或电视台作使用本协议商标的产品的宣传或广告。许可方可以自由决定同意批准或不批准。
十、分销
1．被许可方同意将克尽勤勉，并且持续制造、分销或销售本协议产品，而且还将为此做出必要和适当的安排。
2．被许可方在没有得到许可方的书面同意前，不得将本协议产品销售给那些以取佣金为目的的、有可能将本协议产品当作促销赠品的、以促进其搭售活动目的的及销售方式有问题的批发商、零售商、零售店及贸易商等。
十一、会计记录
被许可方同意建立和保留所有有关本协议项下交易活动的会计帐本和记录。许可方或其全权代表有权在任何合理的时间内查询该会计帐本或记录及其它所有与交易有关的、在被许可方控制之下的文件和资料。许可方或其全权代表为上述目的可摘录其的内容。应许可方的要求，被许可方应自行承担费用，将其至许可方提出要求之日止的所有销售活动情况，包括数量、规格、毛价格和净价格等以独立的、公开帐本方式，向被许可方提供一份详细的会计报告申明。所有的会计帐本和记录应保留至本协议终止两年之后。
十二、破产、违约等
1．如果被许可方在达成协议后3个月内未开始生产和销售一定量的第一节所述的产品，或者3个月后的某个月未销售产品（或类产品），许可方在采取其他补偿措施以外，可书面通知被许可方因其该月未生产销售协议产品（或类产品）而终止合同。通知自许可方寄出之日起生效。
2．如果被许可方提出破产陈诉，或被判破产，或对被许可方提起破产诉状，或被许可方无偿还能力，或被许可方为其债权人的利益而转让，或依照破产法做出安排，或被许可方停止经营，或有人接收其经营，则此许可合同自动终止。除非得到许可方书面表示的同意意见，被许可方、其接收者、代表、受托人、代理人、管理人、继承人或被转让人无权出售、利用或以任何方式经营协议产品，或相关的纸箱、集装箱、包装材料、广告、促销和陈列材料。这是必须遵守的。
3．如果被许可方违反了本协议条款下的义务，许可方在提前10天书面通知后有权终止合同，除非被许可方在10天内对其违约行为做出全部补偿，令许可方满意。
4．根据第十二条所述条款，终止许可合同将不影响许可方对被许可方拥有的其他权利。当协议终止时，基于销售额的使用费即刻到期需马上支付，不能缺交最低限度使用费，且最低限度使用费将不返还。
十三、竞争产品
如果协议第一节所述的产品与目前、今后生产的使用该商标的产品，或其下属、附属机构生产的使用该商标的产品相矛盾，许可方有权终止协议。许可方书面通知被许可方后30天此通知生效。根据第十五条的条款，被许可方在协议终止后有60天时间来处理手中的协议产品和在接到终止协议通知前正在生产的产品。然而，如果在60天期间，对协议产品的终止有效，被许可方应缴纳的实际使用费少于当年的预付保证金，许可方将把签约当年已付的预付保证金与实际使用费之间的差额退还给被许可方。上句所述的退还条款仅适用于第十三条规定的协议终止情况，而不影响除表述相矛盾的条款外其它所有条款的适用性。
十四、最后报告
在协议期满前60天内，或收到终止通知的10天以内，或是在无需通知的协议终止情况下10天以内，被许可方应向许可方出具一份报告以说明手中的和正在加工中的协议产品的数量和种类。许可方有权进行实地盘存以确认存货情况和报告的准确。若被许可方拒绝许可方的核查，将失去处理存货的权利。许可方保留其拥有的其他法律权利。
十五、存货处理
协议根据第十二条的条款终止后，在被许可方已支付预付款和使用费，并已按第二条要求提供报告的情况下，如协议中无另外规定，被许可方可以在收到终止协议通知后60天内处理其手中的和正在加工中的协议产品。合同到期后，或因被许可方未在产品，或其包装纸箱、集装箱、包装材料和广告、促销、展示材料上加贴版权、商标和服务标志注册标签，或因被许可方生产的产品的质量、式样不符合第七条所述许可方的要求，而导致协议终止，被许可方不得再生产、出售、处理任何协议产品。
十六、协议终止或期满的效果
协议终止或期满后，授与被许可方的一切权利即刻返还许可方。许可方可自由地向他人转让在生产、出售、分销协议产品过程中使用该商标的权利。被许可方不得再使用该商标，或直接、间接地涉及该商标。除第十五条所述的情况外，被许可方不得在制造、出售、分销其自己的产品时使用类似的商标。
十七、对许可方的补偿
1．被许可方认识到（除另有规定外），如果其在协议生效后3个月内未开始生产、分销一定量的协议产品，或在协议期内未能持续地生产、分销、出售协议产品，将立即导致许可方的损失。
2．被许可方认识到（除另有规定外），如果在协议终止或期满后，未能停止生产、出售、分销协议产品，将导致许可方不可弥补的损失，并损害后继被许可方的权利。被许可方认识到，对此没有恰当的法律补偿。被许可方同意在此情况下，许可方有权获得衡平法上的救济，对被许可方实施暂时或永久禁令，或实施其他法庭认为公正、恰当的裁决。
3．实施这些补偿措施，不影响许可方在协议中规定享有的其他权利和补偿。
十八、无法执行协议的原因
若由于政府法规的变化，或因国家紧急状态、战争状态和其他无法控制的原因，一方无法执行协议，书面通知对方原因和希望解除协议的意愿，则被许可方将被免除协议下的义务，本协议将终止，而基于销售额的使用费将立即到期应付，最低限度使用费将不会返还。
十九、通知
除非有更改地址的书面通知，所有的通知、报告、声明及款项均应寄至协议记载的双方正式地址。邮寄日视作通知、报告等发出之日。
二十、不允许合资企业
根据本协议，双方不应组成合伙人关系或合资企业。被许可方无权要求或限制许可方的行为。
二十一、被许可方不得再行转让、许可
本协议和协议下被许可方的权利、义务，未经许可方书面同意，不得转让、抵押、再许可，不因法律的实施或被许可方的原因而受到阻碍。
许可方可以进行转让，但需向被许可方提供书面通知。
二十二、无免责
除非有双方签字的书面契约，本协议的任何条款不得被放弃或修改。本协议以外的陈述、允诺、保证、契约或许诺都不能代表双方全部的共识。任一方不行使或延误行使其协议下的权利，将不被视作对协议权利的放弃或修改。任一方可在适用法律允许的时间内采取恰当的法律程序强制行使权利。除了如第六条和第十二条的规定，被许可方和许可方以外的任何人、公司、集团（无论是否涉及该商标），都不因本协议而获得任何权利。
许可方（盖章）：_________ 被许可方（盖章）：_________
代表（签字）：_________ 代表（签字）：_________
签订地点：_________ 签订地点：_________
whereas licensor owns certain valuable registered trademarks and ervice marks， and owns and has merchandising rights to various other icensor properties as defined in paragraph 1 of the rider attached hereto nd hereby made a part hereof (hereinafter called "name")， said name aving been used over the facilities of numerous stations in radio and/or elevision broadcasting in allied fields， and in promotional and dvertising material in different businesses and being well known and ecognized by the general public and associated in the public mind with icensor， and
whereas licensee desires to utilize the name upon and in connection ith the manufacture， sale and distribution of articles hereinafter escribed，
now， therefore， in consideration of the mutual promises herein ontained， it is hereby agreed:
1. grant of license
（1）articles upon the terms and conditions hereinafter set forth， licensor hereby rants to licensee as a related company， and licensee hereby accepts the ight， license and privilege of utilizing the name solely and only upon nd in connection with the manufacture， sale and distribution of the ollowing articles. (insert description)
（2）territory the license hereby granted extends only to _________. licensee grees that it will not make， or authorize， any use， direct or indirect， f the name in any other area， and that it will not knowingly sell rticles covered by this agreement to persons who intend or are likely to esell them in any other area.
（3）term the term of the license hereby granted shall be effective on the _________day of _________ and shall continue until the _________ day of _________， unless sooner terminated in accordance with the provisions ereof. the term of this license may be automatically renewed from year to ear upon all the terms and conditions contained herein， with the final enewal to expire on december 31st， _________. at the end of each term， eginning with december 31st， _________， this license shall be utomatically renewed for a one year term expiring december 31st of the ollowing year， unless either party hereto shall be given written notice o the contrary at least thirty (30) days prior to the expiration date.
2. terms of payment
（1）rate licensee agrees to pay to licensor as royalty a sum equal to _________percent of all net sales by licensee or any of its affiliated， ssociated or subsidiary companies of the articles covered by this greement. the term "net sales" shall mean gross sales less quantity iscounts and returns， but no deduction shall be made for cash or other iscounts or uncollectible accounts. no costs incurred in the manufacture， ale， distribution or exploitation of the articles shall be deducted from ny royalty payable by licensee. licensee agrees that in the event it hould pay any other licensor a higher royalty or licensing rate or ommission than that provided herein for the use of the name， than said igher rate shall automatically and immediately apply to this contract.
（2）minimum royalties licensee agrees to pay to licensor a minimum royalty of _________dollars (_________$) as a minimum guarantee against royalties to e paid to licensor during the first contract term， said minimum royalty o be paid on or before the last day of the initial term hereof. the dvance sum of_________ dollars ($ _________) paid on the signing ereof shall be applied against such guarantee. no part of such minimum oyalty shall in any event be repayable to licensee.
（3）periodic statements within _________ days after the initial shipment of the articles overed by this agreement， and promptly on the _________ of each alendar _________ thereafter， licensee shall furnish to licensor omplete and accurate statements certified to be accurate by licensee howing the number， description and gross sales price， itemized deductions rom gross sales price and net sales price of the articles covered by this greement distributed and/or sold by licensee during the preceding alendar _________， together with any returns made during the preceding alendar _________ for this purpose， licensee shall use the statement orm attached hereto， copies of which form may be obtained by licensee rom licensor. such statements shall be furnished to licensor whether or ot any of the articles have been sold during the preceding calendar _________.
（4）royalty payments royalties in excess of the aforementioned minimum royalty shall be due n the _________ day of the _________ following the calendar _________ in which earned， and payment shall accompany the statements urnished as required above. the receipt or acceptance by licensor of any f the statements furnished pursuant to this agreement or of any royalties aid hereunder (or the cashing of any royalty checks paid hereunder) shall ot preclude licensor from questioning the correctness thereof at any ime， and in the event that any inconsistencies or mistakes are discovered n such statements or payments， they shall immediately be rectified and he appropriate payment made by licensee. payment shall be in _________. domestic taxes payable in the licensed territory shall be ayable by licensee.
3. exclusivity
（1）nothing in this agreement shall be construed to prevent licensor rom granting any other licenses for the use of the name or from utilizing he name in any manner whatsoever， except that licensor agrees that except s provided herein it will grant no other licenses for the territory to hich this license extends effective during the term of this agreement， or the use of the name in connection with the sale of the articles escribed in paragraph 1.
（2）it is agreed that if licensor should convey an offer to licensee o purchase any of the articles listed in paragraph 1， in connection with premium， giveaway or other promotional arrangement， licensee shall have _________ days within which to accept or reject such an offer. in the event hat licensee fails to accept such offer within the specified _________ ays， licensor shall have the right to enter into the proposed premium， iveaway or promotional arrangement using the services of another anufacturer， provided， however， that in such event licensee shall have a hree (3) day period within which to meet the best offer of such anufacturer for the production of such articles if the price of such anufacturer is higher than the price offered to licensee by licensor. icensee agrees that it shall not， without the prior written consent of icensor， (i) offer the articles as a premium in connection with any other roduct or service， or (ii) sell or distribute the articles in connection ith another product or service which product or service is a premium.
4. good will
licensee recognizes the great value of the good will associated with he name， and acknowledges that the name and all rights therein and good ill pertaining thereto belong exclusively to licensor， and that the name as a secondary meaning in the mind of the public.
5. licensor's title and protection of licensor's rights
（1）licensee agrees that it will not during the term of this greement， or thereafter， attack the title or any rights of licensor in nd to the name or attack the validity of this license. licensor hereby ndemnifies licensee and undertakes to hold it harmless against any claims r suits arising solely out of the use by licensee of the name as uthorized in this agreement， provided that prompt notice is given to icensor of any such claim or suit and provided， further， that licensor hall have the option to undertake and conduct the defense of any suit so rought and no settlement of any such claim or suit is made without the rior written consent of licensor.
（2）licensee agrees to assist licensor to the extent necessary in the rocurement of any protection or to protect any of licensor's rights to he name， and licensor， if it so desires may commence or prosecute any laims or suits in its own name or in the name of licensee or join icensee as a party thereto. licensee shall notify licensor in writing of ny infringements or imitations by others in the name on articles the same s or similar to those covered by this agreement which may come to icensee's attention， and licensor shall have the sole right to determine hether or not any action shall be taken on account of any such nfringements or imitations. licensee shall not institute any suit or take ny action on account of any such infringements or imitations without irst obtaining the written consent of the licensor so to do.
6. indemnification by licensee and product liability insurance
licensee hereby indemnifies licensor and undertakes to defend licensee nd/or licensor against and hold licensor harmless from any claims， suits， oss and damage arising out of any allegedly unauthorized use of any rademark， patent， process， idea， method or device by licensee in onnection with the articles covered by this agreement or any other lleged action by licensee and also from any claims， suits， loss and amage arising out of alleged defects in the articles. licensee agrees hat it will obtain， at its own expense， product liability insurance from recognized insurance company which has qualified to do business in _________， providing adequate protection (at least in the amount of _________) for licensor (as well for licensee) against any claims， suits， oss or damage arising out of any alleged defects in the articles. as roof of such insurance， a fully paid certificate of insurance naming icensor as an insured party will be submitted to licensor by licensee for icensor's prior approval before any article is distributed or sold， and t the latest within _________ days after the date first written above; any roposed change in certificates of insurance shall be submitted to icensor for its prior approval. licensor shall be entitled to a copy of he then prevailing certificate of insurance， which shall be furnished icensor by licensee. as used in the first 2 sentences of this paragraph ， "licensor" shall also include the officers， directors， agents， and mployees of the licensor， or any of its subsidiaries or affiliates， any erson(s) the use of whose name may be licensed hereunder， the package roducer and the cast of the radio and/or television program whose name ay be licensed hereunder， the stations over which the programs are ransmitted， any sponsor of said programs and its advertising agency， and heir respective officers， directors， agents and employees.
7. quality of merchandise
licensee agrees that the articles covered by this agreement shall be f high standard and of such style， appearance and quality as to be dequate and suited to their exploitation to the best advantage and to the rotection and enhancement of the name and the good will pertaining hereto， that such articles will be manufactured， sold and distributed in ccordance with all applicable federal， state and local laws， and that the ame shall not reflect adversely upon the good name of licensor or any of ts programs or the name. to this end licensee shall， before selling or istributing any of the articles， furnish to licensor free of cost， for ts written approval， a reasonable number of samples of each article， its artons， containers and packing and wrapping material. the quality and tyle of such articles as well as of any carton， container or packing or rapping material shall be subject to the approval of licensor. any item ubmitted to licensor shall not be deemed approved unless and until the ame shall be approved by licensor in writing. after samples have been pproved pursuant to this paragraph， licensee shall not depart therefrom n any material respect without licensor's prior written consent， and icensor shall not withdraw its approval of the approved samples except on _________ days' prior written notice to licensee. from time to time after icensee has commenced selling the articles and upon licensor's written equest， licensee shall furnish without cost to licensor not more than dditional random samples of each article being manufactured and sold by icensee hereunder， together with any cartons， containers and packing and rapping material used in connection therewith.
8. labeling
（1）licensee agrees that it will cause to appear on or within each rticle sold by it under this license and on or within all advertising， romotional or display material bearing the name the notice "copyright(c) _________ (year)" in connection with name properties
（2）and (f) in ider， paragraph 1， and any other notice desired by licensor and， where uch article or advertising， promotional or display material bears a rademark or service mark， appropriate statutory notice of registration or pplication for registration thereof. in the event that any article is arketed in a carton， container and/or packing or wrapping material earing the name， such notice shall also appear upon the said carton， ontainer and/or packing or wrapping material. each and every tag， label， mprint or other device containing any such notice and all advertising， romotional or display material bearing the name shall be submitted by icensor for its written approval prior to use by licensee. approval by icensor shall not constitute waiver of licensor's rights or licensee's uties under any provision of this agreement.
（3）licensee agrees to cooperate fully and in good faith with licensor or the purpose of securing and preserving licensor's (or any grantor of icensor's) rights in and to the name. in the event there has been no revious registration of the name and/or articles and/or any material elating thereto， licensee shall， at licensor's request and expense， egister such a copyright， trademark and/or service mark in the ppropriate class in the name of licensor or， if licensor so requests， in icensee's own name. however， it is agreed that nothing contained in this greement shall be construed as an assignment or grant to the licensee of ny right， title or interest in or to the name， it being understood that ll rights relating thereto are reserved by licensor， except for the icense hereunder to licensee of the right to use and utilize the name nly as specifically and expressly provided in this agreement. licensee ereby agrees that at the termination or expiration of this agreement icensee will be deemed to have assigned， transferred and conveyed to icensor any rights， equities， good will， titles or other rights in and to he name which may have been obtained by licensee or which may have vested n licensee in pursuance of any endeavors covered hereby， and that icensee will execute any instruments requested by licensor to accomplish r confirm the foregoing. any such assignment， transfer or conveyance hall be without other consideration than the mutual covenants and onsiderations of this agreement.
（4）licensee hereby agrees that its every use of such name shall inure o the benefit of licensor and that licensee shall not at any time acquire ny rights in such name by virtue of any use it may make of such name.
9. promotional material
（1）in all cases where licensee desires artwork involving articles hich are the subject of this license to be executed， the cost of such rtwork and the time for the production thereof shall be borne by icensee. all artwork and designs involving the name， or any reproduction hereof， shall， notwithstanding their invention or use by licensee， be and emain the property of licensor and licensor shall be entitled to use the ame and to license the use of the same by others.
（2）licensor shall have the right， but shall not be under any bligation， to use the name and/or the name of licensee so as to give the ame， licensee， licensor and/or licensor's programs full and favorable rominence and publicity. licensor shall not be under any obligation hatsoever to continue broadcasting any radio or television program or use he name or any person， character， symbol， design or likeness or visual epresentation thereof in any radio or television program.
（3）licensee agrees not to offer for sale or advertise or publicize ny of the articles licensed hereunder on radio or television without the rior written approval of licensor， which approval licensor may grant or ithhold in its unfettered discretion.
10. distribution
（1）licensee agrees that during the term of this license it will iligently and continuously manufacture， distribute and sell the articles overed by this agreement and that it will make and maintain adequate rrangement for the distribution of the articles.
（2）licensee shall not， without prior written consent of licensor， ell or distribute such articles to jobbers， wholesalers， distributors， etail stores or merchants whose sales or distribution are or will be made or publicity or promotional tie-in purposes， combination sales， premiums， iveaways， or similar methods of merchandising， or whose business methods re questionable.
（3）licensee agrees to sell to licensor such quantities of the rticles at as low a rate and on as good terms as licensee sells similar uantities of the articles to the general trade.
11. records
licensee agrees to keep accurate books of account and records covering ll transactions relating to the license hereby granted， and licensor and ts duly authorized representatives shall have the right at all reasonable ours of the day to an examination of said books of account and records nd of all other documents and materials in the possession or under the ontrol of licensee with respect to the subject matter and terms of this greement， and shall have free and full access thereto for said purposes nd for the purpose of making extracts therefrom. upon demand of licensor， icensee shall at its own expense furnish to licensor a detailed statement y an independent certified public accountant showing the number， escription， gross sales price， itemized deductions from gross sales price nd net sale price of the articles covered by this agreement distributed nd/or sold by licensee to the date of licensor's demand. all books of ccount and records shall be kept available for at least _________ years fter the termination of this license.
12. bankruptcy， violation， etc.
（1）if licensee shall not have commenced in good faith to manufacture nd distribute in substantial quantities all the articles listed in aragraph 1 within _________ months after the date of this agreement or if t any time thereafter in any calendar month licensee fails to sell any of he articles (or any class or category of the articles)， licensor in ddition to all other remedies available to it hereunder may terminate his license with respect to any articles or class or category thereof hich have not been manufactured and distributed during such month， by iving written notice of termination to licensee. such notice shall be ffective when mailed by licensor.
（2）if licensee files a petition in bankruptcy or is adjudicated a ankrupt or if a petition in bankruptcy is filed against licensee or if it ecomes insolvent， or makes an assignment for the benefit of its creditors r an arrangement pursuant to any bankruptcy law， or if licensee iscontinues its business or if a receiver is appointed for it or its usiness， the license hereby granted shall automatically terminate orthwith without any notice whatsoever being necessary. in the event this icense is so terminated， licensee， its receivers， representatives， rustees， agents， administrator， successors and/or assigns shall have no ight to sell， exploit or in any way deal with or in any articles covered y this agreement or any carton， container， packing or wrapping material， dvertising， promotional or display material pertaining thereto， except ith and under the special consent and instructions of licensor in riting， which they shall be obligated to follow.
（3）if licensee shall violate any of its other obligations under the erms of this agreement， licensor shall have the right to terminate the icense hereby granted upon _________ days' notice in writing， and such otice of termination shall become effective unless licensee shall ompletely remedy the violation within the _________ day period and satisfy icensor that such violation has been remedied.
（4）termination of the license under the provisions of paragraph 12 hall be without prejudice to any rights which licensor may otherwise have gainst licensee. upon the termination of this license， notwithstanding nything to the contrary herein， all royalties on sales theretofore made hall become immediately due and payable and no minimum royalties shall be epayable or avoidable.
13. sponsorship by competitive product
in the event that any of the articles listed in paragraph 1 conflicts ith any product of a present or future sponsor of a program on which the ame appears or is used， or with any product of a subsidiary or affiliate f such sponsor， then licensor shall have the right to terminate this greement as to such article or articles by written notice to licensee ffective not less than _________ days after the date such notice is given. n the event of such termination， licensee shall have _________ days after he effective date of such termination to dispose of all of such articles n hand or in process of manufacture prior to such notice， in accordance ith the provisions of paragraph 15. however， in the event such ermination is effective as to all the articles subject to this agreement nd the advance guarantee for the then current year has not been fully ccounted for by actual royalties by the end of the _________ disposal eriod， licensor shall refund to licensee the difference between the dvance guarantee which has been paid for such contract year and the ctual royalties. the refund provision contained in the preceding sentence ertains only to termination occurring pursuant to this paragraph 13， and hall not affect the applicability of any other paragraph to such ermination except as expressly contradicted herein.
14. final statement upon termination or expiration
_________ days before the expiration of this license and， in the event of ts termination， _________ days after receipt of notice of termination or the appening of the event which terminates this agreement where no notice is equired， a statement showing the number and description of articles overed by this agreement on hand or in process shall be furnished by icensee to licensor. licensor shall have the right to take a physical nventory to ascertain or verify such inventory and statement， and refusal y licensee to submit to such physical inventory by licensor shall forfeit icensee's right to dispose of such inventory， licensor retaining all ther legal and equitable rights licensor may have in the circumstances.
15. disposal of stock upon termination or expiration
after termination of the license under the provisions of paragraph 12， icensee， except as otherwise provided in this agreement， may dispose of rticles covered by this agreement which are on hand or in process at the ime notice of termination is received for a period of _________ days after otice of termination， provided advances and royalties with respect to hat period are paid and statements are furnished for that period in ccordance with paragraph 2. notwithstanding anything to the contrary erein， licensee shall not manufacture， sell or dispose of any articles overed by this license after its expiration or its termination based on he failure of licensee to affix notice of copyright， trademark or service ark registration or any other notice to the articles， cartons， ontainers， or packing or wrapping material or advertising， promotional or isplay material， or because of the departure by licensee from the quality nd style approved by licensor pursuant to paragraph 7.
16. effect of termination or expiration
upon and after the expiration or termination of this license， all ights granted to licensee hereunder shall forthwith revert to licensor， ho shall be free to license others to use the name in connection with the anufacture， sale and distribution of the articles covered hereby and icensee will refrain from further use of the name or any further eference to it， direct or indirect， or anything deemed by licensor to be imilar to the name in connection with the manufacture， sale or istribution of licensee's products， except as provided in paragraph 15.
17. licensor's remedies
（1）licensee acknowledges that its failure (except as otherwise rovided herein) to commence in good faith to manufacture and distribute n substantial quantities any one or more of the articles listed in aragraph 1 within _________ months after the date of this agreement and to ontinue during the term hereof to diligently and continuously anufacture， distribute and sell the articles covered by this agreement or ny class or category thereof will result in immediate damages to icensor.
（2）licensee acknowledges that its failure (except as otherwise rovided herein) to cease the manufacture， sale or distribution of the rticles covered by this agreement or any class or category thereof at the ermination or expiration of this agreement will result in immediate and rremediable damage to licensor and to the rights of any subsequent icensee. licensee acknowledges and admits that there is no adequate emedy at law for such failure to cease manufacture， sale or distribution， nd licensee agrees that in the event of such failure licensor shall be ntitled to equitable relief by way of temporary and permanent injunctions nd such other further relief as any court with jurisdiction may deem just nd proper.
（3）resort to any remedies referred to herein shall not be construed s a waiver of any other rights and remedies to which licensor is entitled nder this agreement or otherwise.
18. excuse for nonperformance
licensee shall be released from its obligations hereunder and this icense shall terminate in the event that governmental regulations or ther causes arising out of a state of national emergency or war or causes eyond the control of the parties render performance impossible and one arty so informs the other in writing of such causes and its desire to be o released. in such events， all royalties on sales theretofore made shall ecome immediately due and payable and no minimum royalties shall be epayable.
19. notices
all notices and statements to be given， and all payments to be made ereunder， shall be given or made at the respective addresses of the arties as set forth above unless notification of a change of address is iven in writing， and the date of mailing shall be deemed the date the otice or statement is given.
20. no joint venture
nothing herein contained shall be construed to place the parties in he relationship of partners or joint venturers， and licensee shall have o power to obligate or bind licensor in any manner whatsoever.
21. no assignment or sublicense by licensee
this agreement and all rights and duties hereunder are personal to icensee and shall not， without the written consent of licensor， be ssigned， mortgaged， sublicensed or otherwise encumbered by licensee or by peration of law. licensor may assign but shall furnish written notice of assignment.
22. no waiver， etc.
none of the terms of this agreement can be waived or modified except y an express agreement in writing signed by both parties. there are no epresentations， promises， warranties， covenants or undertakings other han those contained in this agreement， which represents the entire nderstanding of the parties. the failure of either party hereto to nforce， or the delay by either party in enforcing， any of its rights nder this agreement shall not be deemed a continuing waiver or a odification thereof and either party may， within the time provided by pplicable law， commence appropriate legal proceeding to enforce any or ll of such rights. no person， firm， group or corporation (whether ncluded in the name or otherwise) other than licensee and licensor shall e deemed to have acquired any rights by reason of anything contained in his agreement， except as provided in paragraphs 6 and 21. in witness whereof， the parties have caused this instrument to be duly xecuted as of the day and year first above written.
licensor（signature）：_________ licensee（signature）：_________
鉴于许可方拥有具有一定价值并经注册的商标和服务标志，且拥有并可出售其他如附文第一节所述的许可方财产，其中包括“商标”。这一商标在广播或电视中经常使用，并出现在各种促销和广告业务中，得到公众的广泛认可，在公众印象中与许可方有密切关系；
鉴于被许可方意于在制造、出售、分销产品时使用这一商标；
因此考虑到双方的保证，达成如下协议：
一、授与许可
1．产品
根据以下规定的条款，许可方授与被许可方，被许可方接受单独使用这一商标的许可权力，且只在制造和出售、分销以下产品时使用。
_________（加入产品描述）
2．地域
许可协议只在_________地区有效。被许可方同意不在其他地区直接或间接使用或授权使用这一商标，且不在知情的情况下向有意或有可能在其他地区出售协议下产品的第三者销售该产品。
3．期限
许可协议自_________日生效，如未提前终止，至_________日期满。若满足协议条件，本协议期限每年自动续展，直至最后一次续展终止于_________年12月31日。始于_________年12月31日，本许可协议在每一期末自动续展一年，到下一年的12月31日止，除非一方在协议到期前30天以前书面通知另一方终止协议的执行。
二、付款方式
1．比例
被许可方同意向许可方支付其或其附属公司、子公司等出售协议产品的净销售额的_________％作为使用费。“净销售额”指总销售额减去数量折扣和利润，但不包括现金折扣和不可收帐目折扣。在制造、出售或利用产品时的费用均不可从被许可方应支付的使用费中折扣。被许可方同意如向其他许可方支付更高的使用费或更高比例的许可使用费，将自动马上适用于本协议。
2．最低限度使用费
被许可方同意向许可方支付最低限度使用费_________美元，作为对合同第一期应支付使用费的最低保证，上述最低限度使用费将在第一期的最后一天或此前支付。在协议签字时支付的预付款将不包括在内。此最低限度使用费在任何情况下都不会再归还给被许可方。
3．定期报告
第一批协议产品装运后，被许可方应立即向许可方提供完整、精确的报告，说明被许可方在前一期售出的产品数量、概况、总销售额、详细列明的总销售额折扣、净销售额及前一期中的利润。被许可方将使用后附的，由许可方提供给其的报告样本。无论被许可方在前一期中是否销售了产品，均应向许可方提供报告。
4．使用费支付
除上述最低使用费以外的使用费需在销售期后_________日交付，同时提交的还有上述要求的报告。许可方接受被许可方按协议要求提供的报告和使用费（或兑现支付使用的支票）后，如发现报告或支付中有不一致或错误，可以在任何时间提出质疑，被许可方需及时改正、支付。支付应用美元。在许可地内的应缴国内税由被许可方支付。
三、专有权
1．除非许可方认可在协议有效期内不在协议有效区域内再授与别人销售第一节所述产品时使用这一商标，本协议不限制许可方授与其他人使用这一商标的权力。
2．协议规定如果许可方向被许可方提出购买第一节所述产品，用于奖励、赠给或其他促销安排，被许可方有10天时间决定是否同意。如果被许可方在10天内未接受这一要求，许可方有权通过其他生产者进行奖励、赠给或其他促销安排。在这种情况下，当其他生产者的价格比许可方向被许可方支付的高时，被许可方有3天时间去满足生产者生产此种产品的要求。被许可方保证在未得到许可方书面同意前，不把协议产品与其他产品或服务一起作为奖励，不与其他作为奖励的产品或服务一起出售协议产品。
四、信誉
被许可方承认与该商标相关联的信誉的价值，确认这一商标、相关权力及与该商标相关联的信誉只属于许可方，这一商标在公众印象中有从属的含义。
五、许可方的所有权及许可方权利的保护
1．被许可方同意在协议有效期内及其后，不质疑许可方就该商标享有的所有权和其他权利，不质疑本协议的有效性。如果许可方能及时收到索赔和诉讼的通知，许可方保护被许可方，使其不受仅由本协议所授权的商标使用引起的索赔和诉讼的损害，许可方可选择就这样的诉讼进行辩护。在未得到许可方的同意之前，不应就这样的索赔和诉讼达成解决办法。
2．被许可方同意向许可方提供必要的帮助来保护许可方就该商标拥有的权利。许可方根据自己的意愿，可以自己的名义、被许可方的名义或双方的名义针对索赔和诉讼应诉。被许可方在可知范围内将书面告知许可方就协议产品的商标的侵权和仿制行为；只有许可方有权决定是否对这样的侵权和仿制行为采取行动。若事先未得到许可方的书面同意，被许可方不应就侵权和仿制行为提出诉讼或采取任何行动。
六、被许可方提供的保证及产品责任保险
被许可方负责为自己和／或许可方就其非经授权使用协议产品商标、专利、工艺、设计思想、方法引起的索赔、诉讼或损失，就其他行为或产品瑕疵导致的索赔、诉或损失进行辩护，并使许可方免受损失。被许可方将自己负担费用，向一家在_________地区有经营资格的保险公司承保产品责任险，为许可方（同时也为被许可方）因产品瑕疵导致的索赔、诉讼或损失提供合理的保护。被许可方将向许可方提交以许可方为被保险人的已付款保险单，在此基础上，许可方才能同意产品出售。如果对保险单有所改动，需事先得到许可方的同意。许可方有权要求被许可方向其提供新的保险单。许可方一词包括其官员、董事、代理人、雇员、下属和附属机构，名字被许可使用的人，包装制造人，名字被许可使用的广播、电视节目制作人，节目转播台，节目主办者和其广告代理，及这些人的官员、董事、代理人和雇员。
七、商品质量
被许可方同意协议产品将符合高标准，其式样、外观和质量将能发挥其最好效益，将保护并加强商标名誉及其代表的信誉。同时协议产品的生产、出售、分销将遵守适用的联邦、州、地方法律，并不得影响许可方、其计划及商标本身的名声。为了达到这一目标，被许可方应在出售协议产品之前，免费寄给许可方一定量的产品样品，其包装纸箱、集装箱和包装材料，以取得许可方的书面同意。协议产品及其纸箱、集装箱和包装材料的质量和式样需得到许可方的同意。向许可方提交的每份产品在得到其书面同意前不能视作通过。样品按本节所述得到同意后，被许可方在未得到许可方的书面同意前不能做实质变动。而许可方除非提前60天书面通知被许可方，不能撤销其对样品的同意。在被许可方开始出售协议产品后，应许可方的要求，将免费向许可方提供不超过_________件的随机抽样样品及相关的纸箱、包装箱和包装材料。
八、标签
1．被许可方同意在出售许可合同项下产品或在产品广告、促销和展示材料中将根据第一节附文中商标权第五、六条的规定标明“注册商标_________公司_________年”，或其他许可方要求的标志。如果产品、或其广告、促销、展示材料含有商标或服务标志，应标明注册的法律通知及申请。如果产品在市场出售时其包装纸箱、集装箱或包装材料上带有商标，在上述物品上也应标明相应标志。被许可方在使用小牌、标签、标记或其他标志时，在广告、促销和展示材料中标明商标，需事先得到许可方的同意。许可方的同意不构成此协议下许可方权力和被许可方责任的放弃。
2．被许可方同意与许可方真诚合作，确保和维护许可方（或许可方的授与人）对商标拥有的权力。如果商标、产品、相关材料事先未注册，被许可方应许可方的要求，由许可方承担费用，以许可方的名义对版权、商标、服务标志进行恰当注册，或应许可方的要求，以被许可方自己的名义注册。但是，双方确认本协议不能视作向被许可方转让了任何与商标有关的权利、所有权和利益。双方确认除根据本许可协议，被许可方享有严格按协议使用商标的权利外，其他相关权利都由许可方保留。被许可方同意协议终止或期满时，将其已获得的或在执行协议项下行为而获得的有关商标的一切权利、权益、信誉、所有权等交回给许可方。被许可方将采取一切许可方要求的方式来完成上述行为。此种交回的权利范围只能基于本协议或双方的契约而产生。
3．被许可方同意其对商标的使用不损害许可方的利益，而且不因为其使用该商标而取得关于商标的任何权利。
九、促销资料
1．在任何情况下，被许可方如果期望得到本协议产品的宣传材料，那么生产该宣传材料的成本和时间由被许可方承担。所有涉及本协议商标或其复制品的宣传材料的产权应归被许可方所有，尽管该宣传材料可能由被许可方发明或使用，而许可方应有权使用或将其许可给其他方。
2．许可方有权，但没有义务使用本协议商标或被许可方的商标，以使本协议商标、许可方或被许可方或其项目能够完满或卓越。许可方没有义务继续在电台或电视台节目中宣传本协议商标或其数字、符号或设计等。
3．被许可方同意，在没有得到许可方的事先书面批准的情况下，不在电台或电视台作使用本协议商标的产品的宣传或广告。许可方可以自由决定同意批准或不批准。
十、分销
1．被许可方同意将克尽勤勉，并且持续制造、分销或销售本协议产品，而且还将为此做出必要和适当的安排。
2．被许可方在没有得到许可方的书面同意前，不得将本协议产品销售给那些以取佣金为目的的、有可能将本协议产品当作促销赠品的、以促进其搭售活动目的的及销售方式有问题的批发商、零售商、零售店及贸易商等。
十一、会计记录
被许可方同意建立和保留所有有关本协议项下交易活动的会计帐本和记录。许可方或其全权代表有权在任何合理的时间内查询该会计帐本或记录及其它所有与交易有关的、在被许可方控制之下的文件和资料。许可方或其全权代表为上述目的可摘录其的内容。应许可方的要求，被许可方应自行承担费用，将其至许可方提出要求之日止的所有销售活动情况，包括数量、规格、毛价格和净价格等以独立的、公开帐本方式，向被许可方提供一份详细的会计报告申明。所有的会计帐本和记录应保留至本协议终止两年之后。
十二、破产、违约等
1．如果被许可方在达成协议后3个月内未开始生产和销售一定量的第一节所述的产品，或者3个月后的某个月未销售产品（或类产品），许可方在采取其他补偿措施以外，可书面通知被许可方因其该月未生产销售协议产品（或类产品）而终止合同。通知自许可方寄出之日起生效。
2．如果被许可方提出破产陈诉，或被判破产，或对被许可方提起破产诉状，或被许可方无偿还能力，或被许可方为其债权人的利益而转让，或依照破产法做出安排，或被许可方停止经营，或有人接收其经营，则此许可合同自动终止。除非得到许可方书面表示的同意意见，被许可方、其接收者、代表、受托人、代理人、管理人、继承人或被转让人无权出售、利用或以任何方式经营协议产品，或相关的纸箱、集装箱、包装材料、广告、促销和陈列材料。这是必须遵守的。
3．如果被许可方违反了本协议条款下的义务，许可方在提前10天书面通知后有权终止合同，除非被许可方在10天内对其违约行为做出全部补偿，令许可方满意。
4．根据第十二条所述条款，终止许可合同将不影响许可方对被许可方拥有的其他权利。当协议终止时，基于销售额的使用费即刻到期需马上支付，不能缺交最低限度使用费，且最低限度使用费将不返还。
十三、竞争产品
如果协议第一节所述的产品与目前、今后生产的使用该商标的产品，或其下属、附属机构生产的使用该商标的产品相矛盾，许可方有权终止协议。许可方书面通知被许可方后30天此通知生效。根据第十五条的条款，被许可方在协议终止后有60天时间来处理手中的协议产品和在接到终止协议通知前正在生产的产品。然而，如果在60天期间，对协议产品的终止有效，被许可方应缴纳的实际使用费少于当年的预付保证金，许可方将把签约当年已付的预付保证金与实际使用费之间的差额退还给被许可方。上句所述的退还条款仅适用于第十三条规定的协议终止情况，而不影响除表述相矛盾的条款外其它所有条款的适用性。
十四、最后报告
在协议期满前60天内，或收到终止通知的10天以内，或是在无需通知的协议终止情况下10天以内，被许可方应向许可方出具一份报告以说明手中的和正在加工中的协议产品的数量和种类。许可方有权进行实地盘存以确认存货情况和报告的准确。若被许可方拒绝许可方的核查，将失去处理存货的权利。许可方保留其拥有的其他法律权利。
十五、存货处理
协议根据第十二条的条款终止后，在被许可方已支付预付款和使用费，并已按第二条要求提供报告的情况下，如协议中无另外规定，被许可方可以在收到终止协议通知后60天内处理其手中的和正在加工中的协议产品。合同到期后，或因被许可方未在产品，或其包装纸箱、集装箱、包装材料和广告、促销、展示材料上加贴版权、商标和服务标志注册标签，或因被许可方生产的产品的质量、式样不符合第七条所述许可方的要求，而导致协议终止，被许可方不得再生产、出售、处理任何协议产品。
十六、协议终止或期满的效果
协议终止或期满后，授与被许可方的一切权利即刻返还许可方。许可方可自由地向他人转让在生产、出售、分销协议产品过程中使用该商标的权利。被许可方不得再使用该商标，或直接、间接地涉及该商标。除第十五条所述的情况外，被许可方不得在制造、出售、分销其自己的产品时使用类似的商标。
十七、对许可方的补偿
1．被许可方认识到（除另有规定外），如果其在协议生效后3个月内未开始生产、分销一定量的协议产品，或在协议期内未能持续地生产、分销、出售协议产品，将立即导致许可方的损失。
2．被许可方认识到（除另有规定外），如果在协议终止或期满后，未能停止生产、出售、分销协议产品，将导致许可方不可弥补的损失，并损害后继被许可方的权利。被许可方认识到，对此没有恰当的法律补偿。被许可方同意在此情况下，许可方有权获得衡平法上的救济，对被许可方实施暂时或永久禁令，或实施其他法庭认为公正、恰当的裁决。
3．实施这些补偿措施，不影响许可方在协议中规定享有的其他权利和补偿。
十八、无法执行协议的原因
若由于政府法规的变化，或因国家紧急状态、战争状态和其他无法控制的原因，一方无法执行协议，书面通知对方原因和希望解除协议的意愿，则被许可方将被免除协议下的义务，本协议将终止，而基于销售额的使用费将立即到期应付，最低限度使用费将不会返还。
十九、通知
除非有更改地址的书面通知，所有的通知、报告、声明及款项均应寄至协议记载的双方正式地址。邮寄日视作通知、报告等发出之日。
二十、不允许合资企业
根据本协议，双方不应组成合伙人关系或合资企业。被许可方无权要求或限制许可方的行为。
二十一、被许可方不得再行转让、许可
本协议和协议下被许可方的权利、义务，未经许可方书面同意，不得转让、抵押、再许可，不因法律的实施或被许可方的原因而受到阻碍。
许可方可以进行转让，但需向被许可方提供书面通知。
二十二、无免责
除非有双方签字的书面契约，本协议的任何条款不得被放弃或修改。本协议以外的陈述、允诺、保证、契约或许诺都不能代表双方全部的共识。任一方不行使或延误行使其协议下的权利，将不被视作对协议权利的放弃或修改。任一方可在适用法律允许的时间内采取恰当的法律程序强制行使权利。除了如第六条和第十二条的规定，被许可方和许可方以外的任何人、公司、集团（无论是否涉及该商标），都不因本协议而获得任何权利。
许可方（盖章）：_________ 被许可方（盖章）：_________
代表（签字）：_________ 代表（签字）：_________
签订地点：_________ 签订地点：_________
附件
agreement made this _________day of _________， between _________(hereinafter called "licensor")， and _________(hereinafter alled "licensee"):whereas licensor owns certain valuable registered trademarks and ervice marks， and owns and has merchandising rights to various other icensor properties as defined in paragraph 1 of the rider attached hereto nd hereby made a part hereof (hereinafter called "name")， said name aving been used over the facilities of numerous stations in radio and/or elevision broadcasting in allied fields， and in promotional and dvertising material in different businesses and being well known and ecognized by the general public and associated in the public mind with icensor， and
whereas licensee desires to utilize the name upon and in connection ith the manufacture， sale and distribution of articles hereinafter escribed，
now， therefore， in consideration of the mutual promises herein ontained， it is hereby agreed:
1. grant of license
（1）articles upon the terms and conditions hereinafter set forth， licensor hereby rants to licensee as a related company， and licensee hereby accepts the ight， license and privilege of utilizing the name solely and only upon nd in connection with the manufacture， sale and distribution of the ollowing articles. (insert description)
（2）territory the license hereby granted extends only to _________. licensee grees that it will not make， or authorize， any use， direct or indirect， f the name in any other area， and that it will not knowingly sell rticles covered by this agreement to persons who intend or are likely to esell them in any other area.
（3）term the term of the license hereby granted shall be effective on the _________day of _________ and shall continue until the _________ day of _________， unless sooner terminated in accordance with the provisions ereof. the term of this license may be automatically renewed from year to ear upon all the terms and conditions contained herein， with the final enewal to expire on december 31st， _________. at the end of each term， eginning with december 31st， _________， this license shall be utomatically renewed for a one year term expiring december 31st of the ollowing year， unless either party hereto shall be given written notice o the contrary at least thirty (30) days prior to the expiration date.
2. terms of payment
（1）rate licensee agrees to pay to licensor as royalty a sum equal to _________percent of all net sales by licensee or any of its affiliated， ssociated or subsidiary companies of the articles covered by this greement. the term "net sales" shall mean gross sales less quantity iscounts and returns， but no deduction shall be made for cash or other iscounts or uncollectible accounts. no costs incurred in the manufacture， ale， distribution or exploitation of the articles shall be deducted from ny royalty payable by licensee. licensee agrees that in the event it hould pay any other licensor a higher royalty or licensing rate or ommission than that provided herein for the use of the name， than said igher rate shall automatically and immediately apply to this contract.
（2）minimum royalties licensee agrees to pay to licensor a minimum royalty of _________dollars (_________$) as a minimum guarantee against royalties to e paid to licensor during the first contract term， said minimum royalty o be paid on or before the last day of the initial term hereof. the dvance sum of_________ dollars ($ _________) paid on the signing ereof shall be applied against such guarantee. no part of such minimum oyalty shall in any event be repayable to licensee.
（3）periodic statements within _________ days after the initial shipment of the articles overed by this agreement， and promptly on the _________ of each alendar _________ thereafter， licensee shall furnish to licensor omplete and accurate statements certified to be accurate by licensee howing the number， description and gross sales price， itemized deductions rom gross sales price and net sales price of the articles covered by this greement distributed and/or sold by licensee during the preceding alendar _________， together with any returns made during the preceding alendar _________ for this purpose， licensee shall use the statement orm attached hereto， copies of which form may be obtained by licensee rom licensor. such statements shall be furnished to licensor whether or ot any of the articles have been sold during the preceding calendar _________.
（4）royalty payments royalties in excess of the aforementioned minimum royalty shall be due n the _________ day of the _________ following the calendar _________ in which earned， and payment shall accompany the statements urnished as required above. the receipt or acceptance by licensor of any f the statements furnished pursuant to this agreement or of any royalties aid hereunder (or the cashing of any royalty checks paid hereunder) shall ot preclude licensor from questioning the correctness thereof at any ime， and in the event that any inconsistencies or mistakes are discovered n such statements or payments， they shall immediately be rectified and he appropriate payment made by licensee. payment shall be in _________. domestic taxes payable in the licensed territory shall be ayable by licensee.
3. exclusivity
（1）nothing in this agreement shall be construed to prevent licensor rom granting any other licenses for the use of the name or from utilizing he name in any manner whatsoever， except that licensor agrees that except s provided herein it will grant no other licenses for the territory to hich this license extends effective during the term of this agreement， or the use of the name in connection with the sale of the articles escribed in paragraph 1.
（2）it is agreed that if licensor should convey an offer to licensee o purchase any of the articles listed in paragraph 1， in connection with premium， giveaway or other promotional arrangement， licensee shall have _________ days within which to accept or reject such an offer. in the event hat licensee fails to accept such offer within the specified _________ ays， licensor shall have the right to enter into the proposed premium， iveaway or promotional arrangement using the services of another anufacturer， provided， however， that in such event licensee shall have a hree (3) day period within which to meet the best offer of such anufacturer for the production of such articles if the price of such anufacturer is higher than the price offered to licensee by licensor. icensee agrees that it shall not， without the prior written consent of icensor， (i) offer the articles as a premium in connection with any other roduct or service， or (ii) sell or distribute the articles in connection ith another product or service which product or service is a premium.
4. good will
licensee recognizes the great value of the good will associated with he name， and acknowledges that the name and all rights therein and good ill pertaining thereto belong exclusively to licensor， and that the name as a secondary meaning in the mind of the public.
5. licensor's title and protection of licensor's rights
（1）licensee agrees that it will not during the term of this greement， or thereafter， attack the title or any rights of licensor in nd to the name or attack the validity of this license. licensor hereby ndemnifies licensee and undertakes to hold it harmless against any claims r suits arising solely out of the use by licensee of the name as uthorized in this agreement， provided that prompt notice is given to icensor of any such claim or suit and provided， further， that licensor hall have the option to undertake and conduct the defense of any suit so rought and no settlement of any such claim or suit is made without the rior written consent of licensor.
（2）licensee agrees to assist licensor to the extent necessary in the rocurement of any protection or to protect any of licensor's rights to he name， and licensor， if it so desires may commence or prosecute any laims or suits in its own name or in the name of licensee or join icensee as a party thereto. licensee shall notify licensor in writing of ny infringements or imitations by others in the name on articles the same s or similar to those covered by this agreement which may come to icensee's attention， and licensor shall have the sole right to determine hether or not any action shall be taken on account of any such nfringements or imitations. licensee shall not institute any suit or take ny action on account of any such infringements or imitations without irst obtaining the written consent of the licensor so to do.
6. indemnification by licensee and product liability insurance
licensee hereby indemnifies licensor and undertakes to defend licensee nd/or licensor against and hold licensor harmless from any claims， suits， oss and damage arising out of any allegedly unauthorized use of any rademark， patent， process， idea， method or device by licensee in onnection with the articles covered by this agreement or any other lleged action by licensee and also from any claims， suits， loss and amage arising out of alleged defects in the articles. licensee agrees hat it will obtain， at its own expense， product liability insurance from recognized insurance company which has qualified to do business in _________， providing adequate protection (at least in the amount of _________) for licensor (as well for licensee) against any claims， suits， oss or damage arising out of any alleged defects in the articles. as roof of such insurance， a fully paid certificate of insurance naming icensor as an insured party will be submitted to licensor by licensee for icensor's prior approval before any article is distributed or sold， and t the latest within _________ days after the date first written above; any roposed change in certificates of insurance shall be submitted to icensor for its prior approval. licensor shall be entitled to a copy of he then prevailing certificate of insurance， which shall be furnished icensor by licensee. as used in the first 2 sentences of this paragraph ， "licensor" shall also include the officers， directors， agents， and mployees of the licensor， or any of its subsidiaries or affiliates， any erson(s) the use of whose name may be licensed hereunder， the package roducer and the cast of the radio and/or television program whose name ay be licensed hereunder， the stations over which the programs are ransmitted， any sponsor of said programs and its advertising agency， and heir respective officers， directors， agents and employees.
7. quality of merchandise
licensee agrees that the articles covered by this agreement shall be f high standard and of such style， appearance and quality as to be dequate and suited to their exploitation to the best advantage and to the rotection and enhancement of the name and the good will pertaining hereto， that such articles will be manufactured， sold and distributed in ccordance with all applicable federal， state and local laws， and that the ame shall not reflect adversely upon the good name of licensor or any of ts programs or the name. to this end licensee shall， before selling or istributing any of the articles， furnish to licensor free of cost， for ts written approval， a reasonable number of samples of each article， its artons， containers and packing and wrapping material. the quality and tyle of such articles as well as of any carton， container or packing or rapping material shall be subject to the approval of licensor. any item ubmitted to licensor shall not be deemed approved unless and until the ame shall be approved by licensor in writing. after samples have been pproved pursuant to this paragraph， licensee shall not depart therefrom n any material respect without licensor's prior written consent， and icensor shall not withdraw its approval of the approved samples except on _________ days' prior written notice to licensee. from time to time after icensee has commenced selling the articles and upon licensor's written equest， licensee shall furnish without cost to licensor not more than dditional random samples of each article being manufactured and sold by icensee hereunder， together with any cartons， containers and packing and rapping material used in connection therewith.
8. labeling
（1）licensee agrees that it will cause to appear on or within each rticle sold by it under this license and on or within all advertising， romotional or display material bearing the name the notice "copyright(c) _________ (year)" in connection with name properties
（2）and (f) in ider， paragraph 1， and any other notice desired by licensor and， where uch article or advertising， promotional or display material bears a rademark or service mark， appropriate statutory notice of registration or pplication for registration thereof. in the event that any article is arketed in a carton， container and/or packing or wrapping material earing the name， such notice shall also appear upon the said carton， ontainer and/or packing or wrapping material. each and every tag， label， mprint or other device containing any such notice and all advertising， romotional or display material bearing the name shall be submitted by icensor for its written approval prior to use by licensee. approval by icensor shall not constitute waiver of licensor's rights or licensee's uties under any provision of this agreement.
（3）licensee agrees to cooperate fully and in good faith with licensor or the purpose of securing and preserving licensor's (or any grantor of icensor's) rights in and to the name. in the event there has been no revious registration of the name and/or articles and/or any material elating thereto， licensee shall， at licensor's request and expense， egister such a copyright， trademark and/or service mark in the ppropriate class in the name of licensor or， if licensor so requests， in icensee's own name. however， it is agreed that nothing contained in this greement shall be construed as an assignment or grant to the licensee of ny right， title or interest in or to the name， it being understood that ll rights relating thereto are reserved by licensor， except for the icense hereunder to licensee of the right to use and utilize the name nly as specifically and expressly provided in this agreement. licensee ereby agrees that at the termination or expiration of this agreement icensee will be deemed to have assigned， transferred and conveyed to icensor any rights， equities， good will， titles or other rights in and to he name which may have been obtained by licensee or which may have vested n licensee in pursuance of any endeavors covered hereby， and that icensee will execute any instruments requested by licensor to accomplish r confirm the foregoing. any such assignment， transfer or conveyance hall be without other consideration than the mutual covenants and onsiderations of this agreement.
（4）licensee hereby agrees that its every use of such name shall inure o the benefit of licensor and that licensee shall not at any time acquire ny rights in such name by virtue of any use it may make of such name.
9. promotional material
（1）in all cases where licensee desires artwork involving articles hich are the subject of this license to be executed， the cost of such rtwork and the time for the production thereof shall be borne by icensee. all artwork and designs involving the name， or any reproduction hereof， shall， notwithstanding their invention or use by licensee， be and emain the property of licensor and licensor shall be entitled to use the ame and to license the use of the same by others.
（2）licensor shall have the right， but shall not be under any bligation， to use the name and/or the name of licensee so as to give the ame， licensee， licensor and/or licensor's programs full and favorable rominence and publicity. licensor shall not be under any obligation hatsoever to continue broadcasting any radio or television program or use he name or any person， character， symbol， design or likeness or visual epresentation thereof in any radio or television program.
（3）licensee agrees not to offer for sale or advertise or publicize ny of the articles licensed hereunder on radio or television without the rior written approval of licensor， which approval licensor may grant or ithhold in its unfettered discretion.
10. distribution
（1）licensee agrees that during the term of this license it will iligently and continuously manufacture， distribute and sell the articles overed by this agreement and that it will make and maintain adequate rrangement for the distribution of the articles.
（2）licensee shall not， without prior written consent of licensor， ell or distribute such articles to jobbers， wholesalers， distributors， etail stores or merchants whose sales or distribution are or will be made or publicity or promotional tie-in purposes， combination sales， premiums， iveaways， or similar methods of merchandising， or whose business methods re questionable.
（3）licensee agrees to sell to licensor such quantities of the rticles at as low a rate and on as good terms as licensee sells similar uantities of the articles to the general trade.
11. records
licensee agrees to keep accurate books of account and records covering ll transactions relating to the license hereby granted， and licensor and ts duly authorized representatives shall have the right at all reasonable ours of the day to an examination of said books of account and records nd of all other documents and materials in the possession or under the ontrol of licensee with respect to the subject matter and terms of this greement， and shall have free and full access thereto for said purposes nd for the purpose of making extracts therefrom. upon demand of licensor， icensee shall at its own expense furnish to licensor a detailed statement y an independent certified public accountant showing the number， escription， gross sales price， itemized deductions from gross sales price nd net sale price of the articles covered by this agreement distributed nd/or sold by licensee to the date of licensor's demand. all books of ccount and records shall be kept available for at least _________ years fter the termination of this license.
12. bankruptcy， violation， etc.
（1）if licensee shall not have commenced in good faith to manufacture nd distribute in substantial quantities all the articles listed in aragraph 1 within _________ months after the date of this agreement or if t any time thereafter in any calendar month licensee fails to sell any of he articles (or any class or category of the articles)， licensor in ddition to all other remedies available to it hereunder may terminate his license with respect to any articles or class or category thereof hich have not been manufactured and distributed during such month， by iving written notice of termination to licensee. such notice shall be ffective when mailed by licensor.
（2）if licensee files a petition in bankruptcy or is adjudicated a ankrupt or if a petition in bankruptcy is filed against licensee or if it ecomes insolvent， or makes an assignment for the benefit of its creditors r an arrangement pursuant to any bankruptcy law， or if licensee iscontinues its business or if a receiver is appointed for it or its usiness， the license hereby granted shall automatically terminate orthwith without any notice whatsoever being necessary. in the event this icense is so terminated， licensee， its receivers， representatives， rustees， agents， administrator， successors and/or assigns shall have no ight to sell， exploit or in any way deal with or in any articles covered y this agreement or any carton， container， packing or wrapping material， dvertising， promotional or display material pertaining thereto， except ith and under the special consent and instructions of licensor in riting， which they shall be obligated to follow.
（3）if licensee shall violate any of its other obligations under the erms of this agreement， licensor shall have the right to terminate the icense hereby granted upon _________ days' notice in writing， and such otice of termination shall become effective unless licensee shall ompletely remedy the violation within the _________ day period and satisfy icensor that such violation has been remedied.
（4）termination of the license under the provisions of paragraph 12 hall be without prejudice to any rights which licensor may otherwise have gainst licensee. upon the termination of this license， notwithstanding nything to the contrary herein， all royalties on sales theretofore made hall become immediately due and payable and no minimum royalties shall be epayable or avoidable.
13. sponsorship by competitive product
in the event that any of the articles listed in paragraph 1 conflicts ith any product of a present or future sponsor of a program on which the ame appears or is used， or with any product of a subsidiary or affiliate f such sponsor， then licensor shall have the right to terminate this greement as to such article or articles by written notice to licensee ffective not less than _________ days after the date such notice is given. n the event of such termination， licensee shall have _________ days after he effective date of such termination to dispose of all of such articles n hand or in process of manufacture prior to such notice， in accordance ith the provisions of paragraph 15. however， in the event such ermination is effective as to all the articles subject to this agreement nd the advance guarantee for the then current year has not been fully ccounted for by actual royalties by the end of the _________ disposal eriod， licensor shall refund to licensee the difference between the dvance guarantee which has been paid for such contract year and the ctual royalties. the refund provision contained in the preceding sentence ertains only to termination occurring pursuant to this paragraph 13， and hall not affect the applicability of any other paragraph to such ermination except as expressly contradicted herein.
14. final statement upon termination or expiration
_________ days before the expiration of this license and， in the event of ts termination， _________ days after receipt of notice of termination or the appening of the event which terminates this agreement where no notice is equired， a statement showing the number and description of articles overed by this agreement on hand or in process shall be furnished by icensee to licensor. licensor shall have the right to take a physical nventory to ascertain or verify such inventory and statement， and refusal y licensee to submit to such physical inventory by licensor shall forfeit icensee's right to dispose of such inventory， licensor retaining all ther legal and equitable rights licensor may have in the circumstances.
15. disposal of stock upon termination or expiration
after termination of the license under the provisions of paragraph 12， icensee， except as otherwise provided in this agreement， may dispose of rticles covered by this agreement which are on hand or in process at the ime notice of termination is received for a period of _________ days after otice of termination， provided advances and royalties with respect to hat period are paid and statements are furnished for that period in ccordance with paragraph 2. notwithstanding anything to the contrary erein， licensee shall not manufacture， sell or dispose of any articles overed by this license after its expiration or its termination based on he failure of licensee to affix notice of copyright， trademark or service ark registration or any other notice to the articles， cartons， ontainers， or packing or wrapping material or advertising， promotional or isplay material， or because of the departure by licensee from the quality nd style approved by licensor pursuant to paragraph 7.
16. effect of termination or expiration
upon and after the expiration or termination of this license， all ights granted to licensee hereunder shall forthwith revert to licensor， ho shall be free to license others to use the name in connection with the anufacture， sale and distribution of the articles covered hereby and icensee will refrain from further use of the name or any further eference to it， direct or indirect， or anything deemed by licensor to be imilar to the name in connection with the manufacture， sale or istribution of licensee's products， except as provided in paragraph 15.
17. licensor's remedies
（1）licensee acknowledges that its failure (except as otherwise rovided herein) to commence in good faith to manufacture and distribute n substantial quantities any one or more of the articles listed in aragraph 1 within _________ months after the date of this agreement and to ontinue during the term hereof to diligently and continuously anufacture， distribute and sell the articles covered by this agreement or ny class or category thereof will result in immediate damages to icensor.
（2）licensee acknowledges that its failure (except as otherwise rovided herein) to cease the manufacture， sale or distribution of the rticles covered by this agreement or any class or category thereof at the ermination or expiration of this agreement will result in immediate and rremediable damage to licensor and to the rights of any subsequent icensee. licensee acknowledges and admits that there is no adequate emedy at law for such failure to cease manufacture， sale or distribution， nd licensee agrees that in the event of such failure licensor shall be ntitled to equitable relief by way of temporary and permanent injunctions nd such other further relief as any court with jurisdiction may deem just nd proper.
（3）resort to any remedies referred to herein shall not be construed s a waiver of any other rights and remedies to which licensor is entitled nder this agreement or otherwise.
18. excuse for nonperformance
licensee shall be released from its obligations hereunder and this icense shall terminate in the event that governmental regulations or ther causes arising out of a state of national emergency or war or causes eyond the control of the parties render performance impossible and one arty so informs the other in writing of such causes and its desire to be o released. in such events， all royalties on sales theretofore made shall ecome immediately due and payable and no minimum royalties shall be epayable.
19. notices
all notices and statements to be given， and all payments to be made ereunder， shall be given or made at the respective addresses of the arties as set forth above unless notification of a change of address is iven in writing， and the date of mailing shall be deemed the date the otice or statement is given.
20. no joint venture
nothing herein contained shall be construed to place the parties in he relationship of partners or joint venturers， and licensee shall have o power to obligate or bind licensor in any manner whatsoever.
21. no assignment or sublicense by licensee
this agreement and all rights and duties hereunder are personal to icensee and shall not， without the written consent of licensor， be ssigned， mortgaged， sublicensed or otherwise encumbered by licensee or by peration of law. licensor may assign but shall furnish written notice of assignment.
22. no waiver， etc.
none of the terms of this agreement can be waived or modified except y an express agreement in writing signed by both parties. there are no epresentations， promises， warranties， covenants or undertakings other han those contained in this agreement， which represents the entire nderstanding of the parties. the failure of either party hereto to nforce， or the delay by either party in enforcing， any of its rights nder this agreement shall not be deemed a continuing waiver or a odification thereof and either party may， within the time provided by pplicable law， commence appropriate legal proceeding to enforce any or ll of such rights. no person， firm， group or corporation (whether ncluded in the name or otherwise) other than licensee and licensor shall e deemed to have acquired any rights by reason of anything contained in his agreement， except as provided in paragraphs 6 and 21. in witness whereof， the parties have caused this instrument to be duly xecuted as of the day and year first above written.
licensor（signature）：_________ licensee（signature）：_________